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The Biggest, Boldest Celebrity Hair Transformations of 2019

Check out some of the greatest celebrity hair-color and style transformations of 2019 from stars like Reese Witherspoon, Bell Hadid, and Beyoncé.

Best New K-Beauty Makeup and Skin-Care Launches of July 2019

Get details on the most anticipated new beauty products from Korea hitting shelves in May, including brands like Innisfree, Mediheal, Keep Cool and more.


21 Best Makeup and Beauty Products at Target

Short of a brand-new car, you can buy pretty much anything at Target, and the retailer's beauty offerings are especially extensive. Here, we round up its best hair, makeup, and skin-care products.

Ariana Grande’s First Givenchy Campaign Is Here — See the Photos

Givenchy just unveiled the images from its first campaign with Ariana Grande, who was recently named a face of the brand.


Kylie Jenner and Best Friend Stassie Karanikolaou Got Super-Long Matching Braids

Kylie Jenner shared several photos from her Turks and Caicos vacation with Anastasia Karanikolaou in which they're wearing not only a series of matching outfits, but also matching braids that reach to their knees.

'Euphoria' Head Makeup Artist Shares Why You've Never Seen Makeup on TV Like This Before

The head makeup artist for HBO's Euphoria Doniella Davy shared how the sparkly, bright makeup on the show is instrumental to each characters' journey with Allure's digital beauty reporter Devon Abelman. Plus, Davy breaks down the inspiration for each character's signature look.


The Best New Makeup Launches Coming in July 2019

This is the ultimate guide to the best new makeup for your eyes, lips, and face hitting the shelves in July. Find your next favorite foundation, eyeliner, palette, lipstick, mascara, blush, highlighter, and more with these releases. Keep checking back for updates throughout the month.

A Dangerous Heat Wave Is Coming — How to Stay Safe in High Temperatures

The next few days are supposed to bring about a record-breaking heat wave, according to the National Weather service. Here's what you can do to stay hydrated and healthy during these high temperatures.


Flower Beauty's Princess Warrior Mascara Is Back in Stock at Ulta Stores

Flower Beauty's Warrior Princess Mascara is finally available in Ulta locations nationwide. The mascara is great for anyone looking for a clump-free, black, lengthening, and volumizing mascara. It has an hourglass wand and the color is extremely pigmented.

Tess Holliday Talks Self-Love and ‘Get Body Posi’ Campaign With Isle of Paradise — Interview

Self-tanner brand Isle of Paradise just kicked off its new Get Body Posi campaign, which stars Tess Holliday and other influencers who have faced adversity for being different. Allure chatted with Holliday about her involvement in the project and how self-love and acceptance have helped her overcome obstacles in her life.


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